Environmental friendly materials and technologies have been promoted by government regulations and have met consumers’ preferences, also because of cost savings that come from using such materials and technologies. After years of research, bio-based plastics are closer than ever to match, or perhaps even surpassing, performance and costs parameters of conventional plastics. Most car manufacturers are committed to offering affordable and environmental friendly vehicles to their customers. Their goal is to provide solutions that can be applied to millions of cars, rather than to only few hundreds or thousands of vehicles. PLANTURA® products are the practical answer to all these questions. A family of durable, high-performance compounds has been developed and successfully tested for automotive and, more generally, transportation applications.